PRO-AGING BEAUTY

In the 1953 film “Gentleman Prefer Blondes” a very sexy Marilyn Monroe sang what would become an infamous women’s anthem “Diamonds are a Girls Best Friend.” One of my favorite lyrics was “Talk to me Harry Winston!” That's because she says it with such conviction. One of my favorite Harry Winston quotes is, “People will stare, make it worth their while.” Something he too says with conviction. Whatever you do, say it and do it with passion. I believe if you've got it, you should flaunt it! Be proud of "it."  

We can thank Allure magazine and Helen Merrin for starting the discussion that many have been whispering about. Basically, we are all against the term "anti-aging!"

I believe we are on the cusp of a beauty revolution. The glass ceiling of beauty standards is being shattered. The term “anti-aging” is a dangerous marketing term designed by men to sell products to women. The term stokes fear in women to cling to their allure. It suggests we are not beautiful or valuable without appealing to the sexual interests of a man.

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50 years ago women were scared into feeling their allure would perish after 30. Most ad campaigns were sexist. Advertising and imagery have evolved. Today things are starting to change and represent the many men and women who celebrate their beauty, lines, wrinkles, their bodies in their natural state.  Don't get me wrong. I am not saying there is just one way to feel good about your self. I am suggesting we should do what we can to always feel good about ourselves.  I am proud to be at the forefront of this beauty movement! 

The Lauren Napier Beauty brand philosophy is "there is beauty in taking it off." At day's end, beneath the tough girl you are at work, the tiger mom, the independent woman you are all day, you are you and that is beautiful.

For years I looked forward to the Essence and Vogue magazine profiles on ageless and strong women. The women profiled weren't just beautiful women, they were women with years of life and wisdom under their belt. More that beautiful they offered a better way to live and think. Beauty was the bonus for living their best lives! So, I celebrate a life well lived AND mature skin. Skin that has circled the sun for decades, lived, loved and experienced life. I am against the term anti-aging The term makes you fearful of your personal evolution. Aging is beautiful and if we all get to do it, we are lucky and blessed.

 

 

 

Lauren NapierComment