"There is beauty in taking it off" -

Lauren Napier, Founder


It started with a desire to have clean skin. “ I am a minimalist, a makeup artist, skincare enthusiast and a world traveler. I couldn't find exactly what I was looking for in a makeup remover - so I created it ” says Lauren. After honing her makeup artistry skills in on the Las Vegas strip and in the budding New Orleans film scene , Lauren landed in New York City. To date Lauren's work has been seen in Vogue, Vanity Fair, Essence and More magazines other works include long standing comedy institution Saturday Night Live and NBC's TODAY Show and worked with some of the world’s most influential people in entertainment, politics, sports and music.

Lauren's natural approach to beauty made her a stand out in an era defined by skinny brows, layers of eyeshadow and lots of lip liner. “ The height of MTV and monochromatic makeup, today it's the contour craze. ” she says. "I love beautiful makeup but I love beautiful skin even more. At the end of the day we all want to feel comfortable and confident with what lies beneath."

Inspired by her belief that “ there is beauty in taking it off”, Lauren introduced CLEANSE by Lauren Napier luxury facial cleansing wipes and makeup remover. Within a year of its debut CLEANSE by Lauren Napier would become a global brand.

The #1 cleansing wipe founded by a woman. CLEANSE by Lauren Napier is available in exclusive retailers and e-tailers including: Net-A-Porter, Anthropologie, Niche Beauty, Beauty Mart, as well as 15 female owned stores around the world.