5Q: SIERRA STEIFMAN, POPPIES AND POSIES
I love flowers. Let me say that again, I LOVE FLOWERS! I met Sierra Steifman at the beginning of my flourishing makeup career. We worked together on a spectacular event for New York Magazine Weddings where she created the most gorgeous centerpiece of pink cherry blossoms for my space. Sierra has got vision and a superior work ethic! Over the years I've watched her career flourish and I could not be more excited for her. Business have growth, challenges and what we want most is success! Sierra is as talented as they come and we wish her continued success. xo LN
1. Was there a defining moment that made you start your business?
I moved to NYC right after college and took a job as an event planner. I really loved events because no day was exactly the same and I'm a detail oriented person. I quickly realized I'd love to own my own business and wanted to move into a more creative field. At the time I had a business partner and she really pushed me to try working with flowers. I fell in love pretty quickly and the rest is history as they say.
2. How did you know you were onto something great?
To be honest, we really didn't know that we were onto something great. There is not much instant gratification when you start a business. You think that one magazine article or one praise is going to make or break your business, but the truth is that its a much longer game than that. It took many years before we really got in a groove with the business and felt more confident that we were on the right path.
3. What was he first step you took to launch your brand?
When we launched our brand social media did not exist yet. People really went out to networking meetings and met people the old fashioned way. We started by trying to meet as many people in the industry that we could and working on as many projects (paid and unpaid) as we could to gain experience.
4. What is the greatest lesson learned in your first year in business?
The greatest lesson I learned in the beginning is slow and steady. We tried to let the business grow organically and to not rush things. We learned a lot of hard lessons over the years but it made me a smarter, more successful business owner.
5. What is your best piece of advice for your fellow Female Founder?
Trust yourself and be bold.
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