1. Looking back on your first job, what skill did you use that you still use today? 

I had my first real job at 16 as a hostess in a restaurant. 

From that job, I’ve learned to be selfless. As I get older I am discovering the selflessness is a skill. Sometimes you have to go out of your way to accommodate others. I’m happy that I learned early on that helping PEOPLE is just as big of an accomplishment as owning or operating a successful business.


2. Was there a defining moment that made you start your business?

I was between jobs, and spent my time networking and chatting in Facebook groups, when I wasn’t applying for jobs. I found several groups of people that shared the same passion and love for stationery goods that I did. That was all the validation I needed to know that there were other people out there like me. 

3. What was he first step you took to launch your brand?

I started designing products on my computer and sent free items to people in the Facebook groups that I frequented. I received an overwhelmingly positive welcome to the stationery world. I’ve never looked back.


4. What is the greatest lesson learned in your first year in business?

Learn, research, then grow. I spent way more money my first year than I needed to. Now that I look back, I was so eager to release products that I didn’t do enough vendor/supplier research to help me cut cost. Since then, I’ve mastered the art of finding the best values for my business and that staggering my growth is key.

5. What is your best piece of advice for your fellow Female Founder?

YOU TALENTS AND HARD WORK ARE ENOUGH. Being an entrepreneur is quite the emotional roller coaster, especially in the beginning. You have your days when you question why you started, and if your brand is worthy of going to the next level, and IF you will ever even get there. Trust in your craft, your passion, and work hard as hell to make sure it all happens!

I met Ashley like many of women entrepreneurs meet today, online! Ashley is brilliant, talented and has the work ethic of a champion. She is poised and her future is promising! She is absolutely one to watch!

xo LN

Lauren Napier5 Comments