5Q: CAROLINE ANSAH, LUV SCRUB
Let's talk skin! Have you tried the LUV SCRUB? If not, it's a must! I am infatuated with this product. 1. My skin is dry and it's never felt more smooth after using it. NEVER! 2. I am a travel nut and I've take it on my most journeys. The LUV SCRUB travels light and dries down quickly so it's perfect for travel. 3. It's sanitary, there is no tricky bacteria forming on this nifty little exfolaitor.
I met Caroline in the same way I have met and connected with the female brand owners featured in my 5Q series - online! The world wide web is one of the world's greatest resources. We finally met then shared ideas over a coffee that turned into lunch. Never be afraid to share ideas and stories with your contemporaries. I have had so much success through dialogue and you might also find a friend! Xo LN
1. Looking back on your first job, what skill did you use that you still use today?
My first job was in Visual Merchandising and it ended up being my career until LUVSCRUB. I have used every single skill. My job was to drive sales through Visual Presentation. This entailed: Brand Management, Marketing, Merchandising , Sales Analysis, Attention to Detail and much much more. I went from one store to managing the Country for major retailers.
2. Was there a defining moment that made you start your business?
I have always had an urge to have my own business. My defining moment was that I needed a change. The retail climate is a very uncertain place. With stores closing left and right, I needed to leave that life behind, control my fate and write my own story. All this time I my career in Visual Merchandising was preparing me to run my business.
3. What was he first step you took to launch your brand?
LUV SCRUB originally started in 2012 as a hobby. I took a chance and sent samples to a spa on Newbury St in Boston. One week later I had an order for 3 of their locations. I had no business plan, no product and no name. I just took a chance. One month later I was sold around the country and sold 1,000‘s. I learned A LOT and took a much needed break. Without having a true plan I needed to scale back. I took all the learnings and applied to the relaunch.
4. What is the greatest lesson learned in your first year in business?
As much as you plan, seek mentorship, cross every t and dot every i you are going to make mistakes. Some will be small and some will be big. Do not beat yourself up. Learn from them and keep going. Mistakes are blessings in disguise.
5. What is your best piece of advice for your fellow Female Founder?
There is Good, Better and BEST. Keep showing the world BEST. Your consistency, tenacity and confidence is a force to be reckoned with. You are inspiring lots of women everyday and you might not even know it. Keep it up. You never know who is watching. XOXO-Caroline