5Q: CHRISTIANA GREENE FOUNDER BUM-CAKE VINTAGE LINGERIE
Bum-Cake is an online destination where vintage meets sensuality. Giving you high-quality vintage lingerie and other intimate products created by women for women. I discovered Bum-Cake on Instagram. Truth be told, I love lounging in lingerie for that matter, I have even been known to rock a silk nighty with sweats and Converse.
I was inspired by founder Christiana Greene's branding style, instead of admiring her clear passion for beauty and sensuality over social media, I reached out to hear her brand and back story. What would we do without the world wide web?! Enjoy her 5Q's:
1. Looking back on your first job, what skill did you use that you still use today?
I learned a lot about affiliate marketing, PR, and copywriting in my first job out of college as a marketing assistant for a publishing company.
2. Was there a defining moment that made you start your business?
Maybe not a specific defining moment, but thrifting as something I’ve always enjoyed and I figured I could turn it into a business.
3. What was he first step you took to launch your brand?
I initially launched years ago by collecting vintage garments first. Then I met with several graphic designers to create a logo for me. I ended up dishing out so much money before having a friend create one for me as well as website when I was first selling vintage clothing and jewelry. Gathering product was my first step.
4. What is the greatest lesson learned in your first year in business?
It’s a marathon and not a sprint. Things take time and there is so much in the marketplace, so you have to figure out how to set yourself apart—it’s a constant challenge.
5. What is your best piece of advice for your fellow Female Founder?
Be open to getting help from trusted friends/advisors. Be open to others opinions and ideas because they could offer you some great advice or have you thinking about things you haven’t thought of that can be really helpful. Also, listen to your audience or your customers—they often will tell you exactly what they want/need.
Shop the sensual, sexy, affordable, woman-owned collection of lingerie at BUM-CAKE.COM