5Q's AFRICA MIRANDA: A Q&A BETWEEN WOMEN WHO'VE STARTED THEIR OWN BUSINESS
Africa and I became fast digital friends. She is lovely, talented and generous. Africa is a girl's, girl - she even shared a video of CLEANSE by LAUREN NAPIER with her fans and followers! I was truly honored and so very thankful. I was honored when she agreed to share her story and her experiences here. Ladies and gentlemen, I present to you, Ms. Africa Miranda.
1. Looking back on your first job: What skill did you use that you still use today?
My first traditional job was working retail at the mall in high school. However, if I really think about it, my first job was learning how to run businesses at the knee of my grandfather and great-grandmother. They owned a grocery store, gas station, nightclub, corner store and other small businesses. As a small child I learned how to use the cash register, take inventory, stock shelves etc. It definitely prepared me for life as an entrepreneur.
2. Was there a defining moment that made you start your business?
There came a point in my career as a creative and personality that I wanted more and wanted to offer more. I’d spent the bulk of my career helping brands launch their products and tell their stories and I was ready to tell my own.
3. What was the first step you took to launch your brand?
My first step was connecting with a chemist and manufacturer. I had the vision but there were intangibles that I was missing. Working with the lab and team at MSeed was like going to grad school! From there developing my brand story and aesthetic.
4. What is the greatest lesson learned in your first year in business?
You MUST be patient. There will he delays, things will go wrong, but ultimately if you are patient and pay attention to what is working (and what isn’t working!) you can survive that first year and be ready for the next.
5. What is your best piece of advice for your fellow Female Founder?
Start. Today. It doesn’t have to be perfect. Ask for help and accept it when it’s offered.