5Q'S BRI BRAGGS, FOUNDER OF FERTILE ALCHEMY: A Q&A BETWEEN WOMEN WHO'VE STARTED THEIR OWN BUSINESS
I meet so many small business owners online. I was overjoyed when I met Bri Braggs. Bri is one of the smartest and most open women I've met in a long time. Bri is wise beyond her years and is a wealth of information when it comes to women's health. Bri is a Holistic Health Coach, doula and a fertility expert - she's also created a collection of the most divine aromatic essential oils for feminine balance.
Bri and I recently sat down for a chat over Mexican food at Onze in Houston, Texas to discuss brand ownership, women's health and of course, the implications of politics and women's health. Our conversation went on and on and we shut down the restaurant. I found Bri to be an absolute joy. May I present to you, Ms. Bri Braggs.
1. Looking back on your first job, what skill did you use that you still use today?
I started working when I was 15 at a hot dog stand located in a horse race track. I made pretty good money for the kind of job that I was working and that is because I quickly realized people will pay more for great customer service. I was very friendly to my customers, I took time to memorize names, always helped them find anything they needed. When it was time to pay for their $8 hotdog and chips, they would hand me a $20 and tell me to keep the change. They were basically paying me to be friendly. I still have that same mindset as a business owner now. Go above and beyond, remember names and faces. I am always extremely grateful for my customers, and I make sure they know that. Although not often talked about, I do think kindness is a skill especially in regards to customer service.
2. Was there a defining moment that made you start your business?
This is something I discuss often, but I got fired from my job in fashion merchandising. It was the first time I had ever been fired and it took a huge hit on my self-esteem. During those low moments I remember thinking I never wanted to be able to allow an employer to make me feel that way again. The only way to do this was to become a business owner so that’s exactly what I did.
3. What was he first step you took to launch your brand?
I started an Instagram account and secured a domain name. I didn’t have the resources at the time to create a website, so I basically used Instagram as one. I posted content on their as if it were a blog (this was back in 2014 when no one was really doing this) and everything spiraled from there.
4. What is the greatest lesson learned in your first year in business?
Anticipate delays. When I decided to launch Fertile Alchemy Aromatic Oil I had this timeline in my head that I just knew would work. It actually took double the time I anticipated to launch the product, to have the boxes printed, to find certain packaging. I now give myself much more time for launches and anticipate delays.
5. What is your best piece of advice for your fellow Female Founder?
Remember your why. There are days when you may want to give up, you will be tired, told no, frustrated, sleepless, even broke especially in the beginning. Always remember why you decided to go in to business in the first place. Let your why be your fuel, your north star guiding you even when you’re in the dark.