5Q'S WITH GIRL+HAIR FOUNDER, CAMILLE VEROVIC: A Q&A BETWEEN WOMEN WHO'VE STARTED THEIR OWN BUSINESS

 

5Q'S WITH GIRL+HAIR FOUNDER,

CAMILLE VEROVIC:

A Q&A BETWEEN WOMEN WHO'VE STARTED THEIR OWN BUSINESS

girl + hair founder

1. Looking back on your first job, what skill did you use that you still use today?

Ohh…..that was a long time ago.  My first job was actually at Chuckie Cheese (I was a teenager of course). Nonetheless, thinking back, I’ve always been very good at making people feel good.  I was always the one with a smile and a lot of energy. Subsequent jobs and managers always commented to my energy level and outlook.  I truly believe that is a big part of what makes me good at what I do.

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2. Was there a defining moment that made you start your business?

Yes! I was super frustrated when I couldn’t find products that were specifically designed to help me take care of my hair while in a protective style. There was such a gap in the market. It was really an AHA moment.

3. What was the first step you took to launch your brand?

Research!  I spent a lot of time in the business library and on line.  I wanted to learn more about the size of the market, competitors, and formulators. In addition, I also understood the importance of marketing and package design. It took us close to two years to have the formulas and package design down.

4. What is the greatest lesson learned in your first year in business?

Beware of the “Beauty Sermon” You hear these stories of women having an idea and before you know it, through the grace of God or perhaps some serendipity, they have a product line and then get a contact with a big retailer and boom..they are selling out. I learned very quickly to pay attention to the gaps.  Where do you get money from to produce so many products? When you pay attention to the gaps, you pay attention to your own course.

 

5. What is your best piece of advice for your fellow Female Founder? Press forward and onward.  There will be a lot of moments in your business where you just don’t see growth or things are a little disappointing. Stay the course, entrepreneurship is really about the journey.

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